The politics of language in graphic design: distributed graphic art

With the disappearance of explicit totalitarian systems and the consolidation of neo-liberal democracies, that is, the confluence of parliamentary democracy subordinated to the interests of capital, the individual is recovering a certain capacity for choice. He may, for example, decide on what he spends his money or also whom to vote for. This simple though partial conquest has launched a vast swathe of interests that seek to control our will because, once an individual is able to exert his own, a multitude of instances will seek to modulate it so as to make it favourable to their own interests. A battle is thus being fought for the control of subjectivity in which graphic design, as a symbolic production instrument with huge powers of penetration, plays an especially active role.

Throughout my trajectory I have developed a few strategies that have the goal of giving back to the individual some degree of emancipation in his process of building himself up as an individual. These strategies are largely divided in two. The first one focuses on graphic language as the producer of subjectivity and the second one experiments with collective identity-producing methods. We will here briefly tackle the second route by asking ourselves how to escape the centralised and authoritarian approach that occurs in the traditional forms of identity design and we will look at possible lines of work.

Graphic designer. With a 30-year professional trajectory, he has undertaken projects of all kinds within the discipline of graphic design. He is especially interested in the intersection of design with the sphere of free culture. He performs a critical task in design as a professional discipline and experiments with strategies that may bring graphic design closer to the social domain. He is part of the advisory board of the Off Limits independent cultural manager as well as the editorial board of Nolens Volens art magazine and since 2003 He is editor of the political art blog    /   /   @aitor