from open source branding to collaborative clothing

An introduction to the origin of Serpica Naro project where the idea of open-source brand took place and the first license was developed and how it evolved into the Openwear project, its main tools, present and future opportunities.

Zoe Romano is one of the co-founder of, an european project around collaborative fashion and open source branding. Since 2005 she’s been an active member of Serpica Naro, the first fashion brand with an open license. She pays her bill working as copywriter and concept designer.   /   /   @zoescope

Picture (CC) Anne Helmond

For further detail on Zoe Romano’s keynote, check his presentation slides below, listen or download the following audio recording:

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