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ORGANIZATION | The Industrial Design for Development of Decorative Arts Association (ADI-FAD) is a nonprofit cultural organization whose main objective is the dissemination and promotion of Industrial Design in social, cultural, institutional and business fields. Since its founding in Barcelona in 1960 it has accomplished intense activity. It is run by a member-elected Board of Directors. Through the Board, all kinds of activities are scheduled, but members can directly participate in proposing new activities and initiatives.

ADI-FAD has been a full member of the International Council of Societies of Industrial Design (ICSID) since 1961. Due to its non-corporate status, ADI-FAD members are industrial designers, students, professionals from other related disciplines, and people, companies or entities interested in the development of design culture.

HISTORY | In 1957, thanks to the drive of Antoni de Moragas, a first attempt was made at creating a design institution at the College of Architects of Catalonia. Three years later, in 1960, a group of people interested in design saw the possibility of integrating as a design section into the Association for the Promotion of Decorative Arts (FAD),which already included other groups. That same year, on March 16, the FAD Industrial Design Association (ADI-FAD) was founded, with the first Board of Directors chaired by Antoni de Moragas.

Since then, ADI-FAD has distinguished itself in the field of industrial design in Catalonia and Spain thanks the leadership position it has achieved. The development and continuation of the organization is reinforced by experience accumulated during fifty years of activities, representation and the number of members, as well as the institution’s presence of on the international scene.

MISSION | ADI-FAD channels its action in various ways:

/ Promotes a more comprehensive understanding of design and strive for the interrelation of all the fields it affects
/ Contributes to the creation and stimulation of a coherent politics of design that engages all social agents
/ Boosts participation of the design sector in cultural debate, creating spaces of interdisciplinary convergence where professionals and other experts can be found
/ Promotes a socially reponsible attitude in regards to the production of consumer goods and the environment
/ Collaborates with the educational field and academic centers to improve the teaching of design and to promote the integration of future professionals in the sector
/ Promotes the understanding of critical, analytical, theoretical and historiographical contributions regarding industrial design
/ Ensures the interests of professionals and companies in the sector


ADI Awards | A new name that brings together three awards in different fields of industrial design, and that, for the first time, includes an award paying tribute to design culture, the ADI Culture Award, in conjunction with the already consolidated Delta Awards, focused on designers and companies, and the ADI Medals, which is focused on student projects. The Awards have been held biennially since 2014.

DEMO. Exploring new creative processes A festival structured around the experimental, the multidisciplinary, the collaboration between the industrial and the artisanal, the open, the shared and the unknown, focusing on the field of product design. A program of workshops, conferences, talks, exhibitions and performances, offering the chance to experiment with and discuss new paths, approaches and technologies involved in the creative process. Held biennially, alternating with the Delta Awards.

The Making Of… | A conference format consisting of a designer and a company representative together explaining the process of a product from the first idea to the market and later life on the market. Various annual editions held regularly and periodically.

Conferencias, debates y workshops | ADI, as an institution and in collaboration with other organizations, periodically hold seminars, debates, and conferences whose common denominator is Industrial Design.

Eventos sociales y exposiciones  | Exhibitions and other social events that revolve around the diffusion of industrial design, projects of future designers…


The association coordinator of ADI-FAD is Neus Escoda.


The current Board of Directors:

President: Salvi Plaja. Chief design officer at Simon

Vice-President: Raffaella Perrone. Director of Design department at IED Barcelona

Secretary:  Miriam Giordano. Founder at Labóh

Treasurer: Mercè Rovira. CEO Mobles 114


Gracia Cardona. Co-founder and Editor-in-Chief at diarioDESIGN

Stefano Colli. Interior Designer at SCAD Proyectos

Dani Vila. Designer at Nahtrang

Gerard Arqué. Designer at Boo in Barcelona and Escofet 1886

Beatriz Mas. Academic Coordinator at IED Barcelona

Guillem Ferran. Produt Design Coordinator at ESDAP Barcelona Llotja.

Raul Garcia. Co-founder and Director of Innovation at Inèdit

Gennís Senén. Co-founder  and Product Designer at Gravina

Contact us at adi@adifad.org